Online Fundraising Innovator Acquires Social Fundraising Technology Provider

September 18, 2012 11:50 AM Eastern Daylight Time 

DALLAS–(BUSINESS WIRE)–Online fundraising innovator, 2DIALOG, a Social Sector Ventures portfolio company, announced today that it has acquired MERCURY COMMUNICATIONS GROUP (MCG), a New York City-based technology provider specializing in social fundraising solutions for nonprofit organizations.

“By joining 2DIALOG we have an opportunity to assist more nonprofit organizations in their fundraising efforts”

MCG provides technology for peer-to-peer fundraising, which empowers individuals to raise money for causes they care about using their social networks. MCG is also known for its leading development in online event registration and ticketing technology for organizations with special events such as walkathons, galas and golf tournaments.

“Many nonprofit organizations today are hindered by closed system technology vendors that are not capable of integrating critical donor data,” said Dr. John Walvoord, Founder and Chairman of Social Sector Ventures. “2DIALOG overcomes these barriers. Their open solution easily integrates donor data from emerging technologies as well as traditional systems so nonprofit organizations can raise more money and get a full picture of their donors.”

MCG’s solutions will expand 2DIALOG’s Software as a Services (SaaS) fundraising platform which provides website, conversion microsite, Customer Relationship Management (CRM), email and donation processing services to help nonprofit organizations engage, convert and cultivate donors.

Deon Appelgryn, President of 2DIALOG, stated, “To raise additional money, many nonprofit organizations are increasingly looking to social fundraising both online and offline. The acquisition of MCG helps us meet this critical need while simultaneously expanding our commitment to support multichannel marketing campaigns with integrated data.”

“By joining 2DIALOG we have an opportunity to assist more nonprofit organizations in their fundraising efforts,” added Jason O’Brien, Executive Vice President and Co-Founder of MCG. “At the end of the day, we exist to help nonprofit organizations make fundraising easier, faster and more efficient. More money means more funds for great causes to do great good in the world.”

Agile Equity acted as the exclusive financial advisors to the transaction – https://agileequity.com


2DIALOG is a next generation Software as a Service (SaaS) fundraising platform to support direct online fundraising and multichannel marketing programs through integration with donor database and online application partners. 2DIALOG’s open platform provides email, conversion microsites, peer-to-peer fundraising, event management, CRM (constituent relationship management) and donation processing to help nonprofit organizations engage convert and cultivate donors and advocates.


Founded in 2004, MCG provides fundraising technology enabling organizations to raise money online including peer-to-peer fundraising, ticketing, event registration, web based auctions and mobile commerce. These tools allow clients the ability to manage fundraising campaigns, reach new donors and reduce the time, expense and complexity of fundraising.

About Social Sector Ventures

Social Sector Ventures supports entrepreneurs who develop innovative ideas and communication technologies that empower nonprofit organizations to do more good. Social Sector Ventures incubates and accelerates solutions to unleash donor generosity in ways that are scalable, efficient and in tune with changing donor preferences. Social Sector Ventures portfolio companies have raised over $2 billion for nonprofit organizations.


Chris Goodman, 972-664-2394