Agile Equity Advises Wisconsin Cheeseman in Asset Sale to Colony Brands, Inc.

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New York, NY – May 1, 2011

The assets and intellectual property of The Wisconsin Cheeseman, one of the oldest and best known food gifts multichannel marketers, have been acquired by Colony Brands, Inc., the holding company for The Swiss Colony and more than ten other multichannel brands. Agile Equity represented Wisconsin Food Gifts Company, the parent of The Wisconsin Cheeseman, in the sale of the iconic brand.

Colony Brands plans to operate The Wisconsin Cheeseman as a separate brand, but is rapidly consolidating operations at the new owner’s Monroe, Wisconsin facility. The acquisition “should fit us like a glove,” Colony Brands President/CEO John Baumann says. “And it gives us additional volume in our cheese operation.”

Harry Chevan led the transaction for Agile Equity.

For more information on this transaction, please contact:

Ben Boissevain
Managing Partner
212-475-1100
benb@agileequity.com

Dave Cummings
Managing Partner
212-475-1100
davec@agileequity.com

Harry Chevan
Senior Advisor
212-475-1100
hchevan@agileequity.com