McDonald’s Acquires Dynamic Yield for $300,000,000

Company Information

Company
Dynamic Yield

Website

http://www.dynamicyield.com

Location
6 W 18th St. New York, NY 10011

Description
Personalization, Recommendations, 1:1 Messaging and Yield Optimization Across Web, Mobile and Email.

Transaction Details

  • Date – 3/27/2019
  • Transaction Type – M&A
  • Transaction Amount – $300,000,000
  • Transaction Round
  • M&A Terms – Other financial terms were not disclosed.